Fashion and Confidence

Fashion: According to a study published by, The Journal of Experimental Social Psychology, your fashion sense and the clothes you wear can affect your emotional state. The study explores a phenomenon scientist call,” enclothed cognition”, the effects of fashion and clothing on cognitive processing, Cognitive processing is how we take in information and make decisions based on our internal and external worlds.  The study shows if you have a strong cultural association with a piece of clothing wearing it can affect your psychological processes. Your brain links designers such as Coco Channel, Prada and Nina McLemore to powerful, intelligent women. So, if you were to wear a new Nina McLemore suit while giving your next presentation at work, you’re likely to take on those same attributes. 

Vogue magazine describes what happened when they asked several women in careers ranging from art to e-commerce to politics-what pieces in their closets helped them feel, powered up and ready to roll. Although none of the women who wanted to bring on their A-game went for the Hillary Clinton’s famed pantsuits, they use other items of clothing to establish a commanding presence.“A power outfit for me always begins with a great pair of heels,” says Gabriela Palmieri, senior vice president at Sotheby’s in New York Lauren Santo Domingo made careful selections when raising funds to launch Moda Operandi, where she is a cofounder and creative director. “We were meeting the best investment funds around the world and I felt that they would take one look at my Peter Pilotto techno print shift with my ironically mismatched Charlotte Olympia clutch and immediately know that I barely broke 500 on my Math SATs,” Santo Domingo says. “I quickly shuffled around my wardrobe and relied on Céline with sprinklings of Acne to get me through these intense meetings without letting my true eclectic fashion roots betray me.” In time, Santo Domingo says she felt strong showcasing her personal style, and eventually saw it as an asset. Model and psychology student Julia Frakes always gravitates toward Prada for interviews, and has a go-to brand for test taking: “I wore Marni when I took my Wechsler exam

[designed to measure adult intelligence]. I swear Marni increases one’s self-perceived intelligence levels.” Suffice it to say, Frakes scored a high performance IQ. Via


Fashion- Wearing A Doctor’s Lab Coat 

But the researchers who conducted the study didn’t choose couture for their research; instead they decided to use white lab coats. Why? Because the authors’ hypothesis was that, “Wearing a lab coat signifies a scientific focus and an emphasis on being careful and attentive”. A person who is more actively involved with the task at hand makes fewer mistakes than someone who is careless and inattentive. They believed that wearing a lab coat would increase a person’s performance on attention related tasks.


However, Sandra Blakeslee of The New York Times notes that, if you wear a white coat that you believe belongs to a doctor, your ability to pay attention increases sharply. But if you wear the same white coat believing it belongs to a painter, you will show no such improvement. That’s because it’s not enough to see a doctor’s coat hanging in your doorway, said Adam D. Galinsky, who led the study. The effect occurs only if you actually wear the coat and know its symbolic meaning – that physicians tend to be careful, rigorous and good at paying attention. It has long been known that “clothing affects how other people perceive us as well as how we think about ourselves,” Dr. Galinsky said. Other experiments have shown that women who dress in a masculine fashion during a job interview are more likely to be hired, and a teaching assistant who wears formal clothes is perceived as more intelligent than one who dresses more casually. Via

Fashion, Style And Association

The study tells us that what we associated with a specific piece of clothing is more significant than the item itself. It’s the symbolic value and emotional attachments we have to the little black dress that gives it meaning. The white-coat study speaks to why we hang onto our dad’s moth-eaten sweater and why we wear a killer black dress to a high school reunion. These decisions aren’t trivial .When you wear something that makes you feel great, the effects may be subtle — the way you tilt your head, your facial expressions and your body language — but they matter. It sends a message that you care about yourself. When we look good, we feel good — and vice versa. The link between mood and appearance is clear. Our clothes tell a story about who we are, how we relate to others, and most important, how we feel about ourselves. Next time you are having a bad day, skip the sweats, (I know it’s tough, they just feel so GOOD!) and throw on your favorite outfit, that one you know you look great in. Read more…


5 Easy Ways To Feel More Confident About Your Style

If you need a little confidence boost in the style department, today is your lucky day because we have five simple tips that are sure to help you feel 100% certain about your future outfit selections. Scroll through to learn our ‘feel good’ style secrets!


2017-09-29T11:37:29+00:00 By |

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